Promotional Spotlight

Branding   •   Engagement   •   Profit

Promotional Spotlight is an addition to Headlines & Deadlines that highlights how PNA members are creatively marketing their products and organizations to better connect with readers and advertisers and generate revenue. Each post highlights a different member and their promotional efforts.

Send your initiatives and promotions to Marketing Director Jane Hungarter, (717) 703-3041.

Promotional Spotlight Special Edition: Pocono Record

Pocono Record joins fellow Gannett papers to launch Rebuilding America campaign On May 31, 2020, the Pocono Record was one of 260 daily papers in the Gannett newspaper family to launch the…

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Promotional Spotlight Special Edition: Chestnut Hill Local

We’re not in Kansas Anymore Written by John Derr Publisher, Chestnut Hill Local In The Wizard of Oz, when the clouds darkened and the wind kicked up and the big storm came,…

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Promotional Spotlight: Trib Total Media

Trib Total Media invigorates local businesses with Shop Local marketing grants Advertising confidence and spend has become a difficult aspect to predict and plan for as businesses in Pennsylvania seek to successfully…

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Promotional Spotlight Special Edition: Ridgway Record

Community yard sale sparks positivity and a sense of normalcy in Ridgway As many counties in Pennsylvania began to enter the Green Phase of business and societal restrictions set in place by…

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Promotional Spotlight Special Edition: Indiana Gazette

Indiana Gazette brings activities for all during quarantine When Mark Buterbaugh took the position of advertising director at the Indiana Gazette in late November 2019, he had no idea how quickly his…

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Promotional Spotlight Special Edition: Trib Total Media

Trib Total Media recognizes community heroes in the face of COVID-19 In early April 2020, a reader reached out to Jenn Bertetto, publisher of Trib Total Media, with an idea to help…

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Promotional Spotlight Special Edition: PennLive/The Patriot-News

PA Media Group provides COVID coverage on multiple platforms As PA Media Group saw the demand for COVID news and information on PennLive and in The Patriot-News skyrocket, the company rolled out…

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Promotional Spotlight Special Edition: Pocono Record

Pocono Record uses contests and promotions to regain revenue lost during COVID-19 To say that the COVID-19 pandemic has thrown a wrench in advertising campaign plans and targets for Pennsylvania newspapers is…

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Promotional Spotlight Special Edition: Yard Sale Signs

Yard signs bring messages of hope and celebration for community, and the publications that serve them, during COVID-19 During the COVID-19 pandemic, the Pennsylvania NewsMedia Association (PNA) actively sought to discover, create…

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Promotional Spotlight Special Edition: Public Source

PublicSource expands into podcasts to extend hyper-local coverage during COVID-19 The COVID-19 pandemic has fostered a paradigm shift for many news organizations across the country and within Pennsylvania. PublicSource, a non-profit online…

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