Promotional Spotlight

Branding • Engagement • Profit

Promotional Spotlight is an addition to Headlines & Deadlines that highlights how PNA members are creatively marketing their products and organizations to better connect with readers and advertisers and generate revenue. Each post highlights a different member and their promotional efforts.

Send your initiatives and promotions to Marketing Director Jane Hungarter, (717) 703-3041.

Promotional Spotlight: The Spirit

The Spirit brings collaboration, unity to police and citizens When Paul Bennett, publisher of The Spirit in Delaware County, saw the national news of police brutality and racial tensions in the early…

Promotional Spotlight: WITF

WITF ‘To the Moon & Back’ walking challenge promotes pandemic wellness efforts in the community When the COVID-19 pandemic began and the ensuing Pennsylvania lockdown was in full effect, Heather Woolridge, director…

Promotional Spotlight: The Record Argus

The Record-Argus helps readers celebrate storied treasures in Northern Mercer County When Caleb Stright and James Rust of the Record-Argus were considering additional opportunities for readers and advertisers, they decided on the…

Promotional Spotlight Special Edition: Fair Retrospectives

Fair Retrospectives offers memories, support in the face of modifications, cancellations The COVID-19 pandemic changed many community events in the spring and summer of 2020, and those changes are continuing into the…

Promotional Spotlight Special Edition: Shop Local Matching Grant

10 Steps to Creating a Shop Local Matching Grant Written by John Derr Publisher, Chestnut Hill Local Don’t feel you have to reinvent the wheel. Look at some other newspapers that have…

Promotional Spotlight: Gannett

Gannett creates Pennsylvania state capitol bureau While the distance from any given city in Pennsylvania to the state capitol is rarely more than a few hours drive time, there can be a…

Promotional Spotlight: The Penn

The Penn tries on Podcasts for the future When The Penn, Indiana University of Pennsylvania’s twice-weekly student newspaper, decided to take the publication to an online-only format in 2019, the staff immediately…

Promotional Spotlight Special Edition: Central Penn Business Journal

Central Penn Business Journal helps businesses in the community Bounce Back As counties across the commonwealth entered the Yellow and Green Phases during the COVID-19 pandemic, news organizations looked for programs that…

Promotional Spotlight Special Edition: Pocono Record

Pocono Record joins fellow Gannett papers to launch Rebuilding America campaign On May 31, 2020, the Pocono Record was one of 260 daily papers in the Gannett newspaper family to launch the…

Promotional Spotlight Special Edition: Chestnut Hill Local

We’re not in Kansas Anymore Written by John Derr Publisher, Chestnut Hill Local In The Wizard of Oz, when the clouds darkened and the wind kicked up and the big storm came,…