Promotional Spotlight

Branding • Engagement • Profit

Promotional Spotlight is an addition to Headlines & Deadlines that highlights how PNA members are creatively marketing their products and organizations to better connect with readers and advertisers and generate revenue. Each post highlights a different member and their promotional efforts.

Send your initiatives and promotions to Marketing Director Jane Hungarter, (717) 703-3041.

Promotional Spotlight: Holiday Editions

Holiday Editions: Exactly the same, but completely different The Thanksgiving newspaper has traditionally been a celebrated edition for most Pennsylvania publications. From special content for readers and special placement for advertisers, to…

Promotional Spotlight: Lehigh Valley Press

Lehigh Valley Press provides hyperlocal news coverage, by the community for the community News deserts and the deterioration of hyperlocal news coverage are topics that have reached national news levels, with many…

Promotional Spotlight: Trib Total Media Marketing Minute

Trib Total Media’s Marketing Minute aids customers, sales team While it is important and positive for staffers to be well versed in their company’s assets and offerings, it can create an information…

Promotional Spotlight: Altoona Mirror

Altoona Mirror’s Preseason Blitz boosts morale of local athletes, community In 2012, the Altoona Mirror team decided to try something a little bit different when it came to a high school football…

Promotional Spotlight: Times-Shamrock

Times-Shamrock rebrands, combining sayings from the past with messages for the future In the fourth quarter of 2019, Larry Holeva, executive editor of the Times-Tribune, oversaw a Times-Shamrock leadership group charged with…

Promotional Spotlight: Chestnut Hill Local

Chestnut Hill Local develops momentum of improvement, increases efficiency with new website When John Derr became publisher of Chestnut Hill Local in October 2018, he assessed the publication for strengths and weaknesses…

Promotional Spotlight: The Spirit

The Spirit brings collaboration, unity to police and citizens When Paul Bennett, publisher of The Spirit in Delaware County, saw the national news of police brutality and racial tensions in the early…

Promotional Spotlight: WITF

WITF ‘To the Moon & Back’ walking challenge promotes pandemic wellness efforts in the community When the COVID-19 pandemic began and the ensuing Pennsylvania lockdown was in full effect, Heather Woolridge, director…

Promotional Spotlight: The Record Argus

The Record-Argus helps readers celebrate storied treasures in Northern Mercer County When Caleb Stright and James Rust of the Record-Argus were considering additional opportunities for readers and advertisers, they decided on the…

Promotional Spotlight Special Edition: Fair Retrospectives

Fair Retrospectives offers memories, support in the face of modifications, cancellations The COVID-19 pandemic changed many community events in the spring and summer of 2020, and those changes are continuing into the…