Promotional Spotlight
Branding • Engagement • Profit
Promotional Spotlight is an email series that highlights how PNA members are creatively marketing their products and organizations to better connect with readers and advertisers, and generate revenue. Each email highlights a different member and their promotional efforts.
Send your initiatives and promotions to Marketing Director Jane Hungarter, (717) 703-3041.
Promotional Spotlight: The Tribune-Democrat’s We Reach 82% Campaign
We need to get our swagger back! Our industry has taken some serious hits lately. Discussions of diminishing home circulation numbers hit the news feeds every day as some newspaper companies explain…
Read MorePromotional Spotlight: The Times News’ Kids Closet Sale
For nearly a decade, The Kids Closet Sale, a semi-annual children’s consignment event, has helped families in Carbon County stock up on clothing, high chairs, books and games and many more essential…
Read MorePromotional Spotlight: The Ridgeway Record’s Big Buck Contest
What has newspaper readers ranging in age from 8 to 84 joining in to engage and celebrate with three northwestern papers in Pennsylvania? Why, the annual Big Buck contest, that is administered…
Read MorePromotional Spotlight: Pocono Record’s Custom Contests
Who has the sweetest back-to-school photo? Who might win a brand-new generator? It could be you, if you are a Pocono Record reader. The Pocono Record, under the leadership of Stephanie Fairbanks,…
Read MorePromotional Spotlight: Pittsburgh Post-Gazette’s Made in Pittsburgh
How many Instagram followers is your publication gaining each month? If you’re Made In PGH, a platform designed and implemented by the Pittsburgh Post-Gazette, you have over 500 new followers every month…
Read MorePromotional Spotlight: Philadelphia Sunday Sun’s Voter’s Guide
When African-American citizens in the Philadelphia region are looking for information on the upcoming election – from candidates, to issues, to polling places – they know the Philadelphia Sunday Sun will be…
Read MorePromotional Spotlight: Morrisons Cove Herald’s Herald for Hollidaysburg
Most of us have read at least one story recently that cites the potential for, and in some instances, the beginning formations of news deserts in America. One such story comes from…
Read MorePromotional Spotlight: Herald Standard’s Scholar Athlete Program
Banquets honoring elite high school athletes are a growing trend in communities around the nation, and the same is true in Pennsylvania. One PNA member, the Herald-Standard in Uniontown, has taken this…
Read MorePromotional Spotlight: Hazleton Standard-Speaker’s New York Holiday Trip
The Hazleton Standard-Speaker has found a way to further engage the community and its subscribers, and it has proven to be anything but Grinch-y! Three years ago, the Standard-Speaker, under the guidance…
Read MorePromotional Spotlight: Sample News Ad Campaign
When Sample News Group was looking for a program to assist their 16 daily and weekly newspapers to hit their monthly revenue goals, Dave Barry was asked to head up a group…
Read More