Promotional Spotlight

Branding • Engagement • Profit

Promotional Spotlight is an email series that highlights how PNA members are creatively marketing their products and organizations to better connect with readers and advertisers, and generate revenue. Each email highlights a different member and their promotional efforts.

Send your initiatives and promotions to Marketing Director Jane Hungarter, (717) 703-3041.

Promotional Spotlight: Billy Penn’s Ultimate Philly Cheesesteak Contest

Some like American cheese. Some prefer provolone. Some eat so much Whiz that it basically flows through their veins. In the end, it doesn’t matter: A cheesesteak is a cheesesteak. But if…

Promotional Spotlight: The Tribune-Democrat’s Johnstown Bridal Showcase

The Tribune-Democrat (Johnstown) recently hosted its 11th annual Johnstown Bridal Showcase at the Frank J. Pasquerilla Conference Center. The event is always held on the Sunday before the Super Bowl – just…

Promotional Spotlight: The Times Old Newsies

On the first Friday of every December, The Times Old Newsies, a group of more than 300 good-hearted volunteers from the community, give up a day of work to stand on street…

Promotional Spotlight: The Citizens’ Voice Readers’ Voice Awards Contest

After 25 years, The Citizens’ Voice (Wilkes-Barre) is bringing back a favorite – the Readers’ Voice Awards Contest. Over a one-month period, readers will have the opportunity to cast their votes…

Promotional Spotlight: The Times-Tribune’s Times Traveler Tours

To expand the brand of The Times-Tribune’s (Scranton) “Times Traveler” pages – a feature that publishes photos of readers in vacation spots holding a copy of the newspaper – The Times-Tribune created…

Promotional Spotlight: Chester County Press’ Valentine’s Day Extravaganza

To further engage its readers and drive traffic to its website, the Chester County Press (Oxford) sponsored a Valentine’s Day Extravaganza contest inviting readers to go online and register to win one…

Promotional Spotlight: Herald Standard’s Be Local Network

In an effort to educate residents and visitors about the importance of thinking, buying, investing and visiting locally-owned, independent businesses to help strengthen the local economy, the Herald-Standard (Uniontown) is marketing…

Promotional Spotlight: Reading Eagle’s Subscriber Loyalty Event Program

Retention of current subscribers is critical for a newspaper’s success. To support this initiative, the Reading Eagle launched a Subscriber Loyalty Event program that rewards subscribers by offering free tickets to local…

Promotional Spotlight: The Caucus

LNP Media Group, Inc. (Lancaster) recently launched the first edition of The Caucus, a weekly, print-only publication focusing exclusively on Pennsylvania government and politics. The mission of The Caucus is to carefully,…

Promotional Spotlight: Altoona Mirror’s Season of Sharing

The Altoona Mirror Season of Sharing is a holiday fundraiser that aims to combine the power of the local newspaper, the expertise of the Central Pennsylvania Community Foundation and the generosity of…