Promotional Spotlight

Branding • Engagement • Profit

Promotional Spotlight is an addition to Headlines & Deadlines that highlights how PNA members are creatively marketing their products and organizations to better connect with readers and advertisers and generate revenue. Each post highlights a different member and their promotional efforts.

Send your initiatives and promotions to Marketing Director Jane Hungarter, (717) 703-3041.

Promotional Spotlight: The Times News Shop Eat Local

Shop Eat Local contest goes from crisis to constant The COVID pandemic has brought an array of changes for Pennsylvania newspapers, including masks, remote work and advertising income drops. As many small…

Promotional Spotlight: Friends of TheBurg

Community connection takes shape in new membership campaign The role Pennsylvania newspapers fill in the communities they serve is a vital one, and readers are strongly aware of that importance. The…

Promotional Spotlight: The Sun Holiday Gift Guide

‘Holiday Gift Guide’ inspires consumer, advertiser delight The Sun has historically created a holiday gift-giving guide, featured as a special insert in the weekly paper from the week prior to Thanksgiving through…

Promotional Spotlight: Ridgeway Record Yard Signs

Yard signs unify readers, strengthen sales relationships When the COVID pandemic and subsequent lockdowns began, many newspaper readers were looking for ways to feel united while sheltering at home. Christie Gardner,…

Promotional Spotlight: The Republican Herald ‘From the Heart’

‘From the Heart’ section showcases youth art, salutes essential workers The Republican Herald has a strong, vibrant Newspapers In Education program that has historically connected the youth in the community with the…

Promotional Spotlight: Press Enterprise’s ‘Faces of’ Campaign

“Faces of” campaign showcases the people behind local businesses Pennsylvania newspaper advertising departments are led by highly creative individuals who possess a great deal of determination and place distinct value in thinking…

Promotional Spotlight: The Morning Call’s Digital Option

Newly debuted digital option opens the door to preprint advertisers Digital advertising has historically been an in-depth and unique aspect of the advertising offerings for many newspapers. With generally high-level trackability and what…

Promotional Spotlight: LNP Fire Company Support Section

Fire Company Support section supports heroes and warms community In recent months, newspaper editions and special sections have often showcased essential workers and individuals on the front lines during the COVID-19 pandemic….

Promotional Spotlight: Centre County Gazette Home Services Index

‘Home Services Index’ attracts first-time advertisers As in many counties across the commonwealth, Centre County has a strong local builders association that hosts an annual home show drawing hundreds, if not thousands,…

Promotional Spotlight: Butler Eagle Calendar Photo Contest

Photo Contest & Calendar proves tried and true for dependable revenue solution Community calendars featuring local photographs from residents are not something new to most communities. They can be considered somewhat timeless,…