Branding • Engagement • Profit
Promotional Spotlight is an addition to Headlines & Deadlines that highlights how PNA members are creatively marketing their products and organizations to better connect with readers and advertisers and generate revenue. Each post highlights a different member and their promotional efforts.
Send your initiatives and promotions to Marketing Director Jane Hungarter, (717) 703-3041.
Holiday Editions: Exactly the same, but completely different The Thanksgiving newspaper has traditionally been a celebrated edition for most Pennsylvania publications. From special content for readers and special placement for advertisers, to…Read More
Lehigh Valley Press provides hyperlocal news coverage, by the community for the community News deserts and the deterioration of hyperlocal news coverage are topics that have reached national news levels, with many…Read More
Trib Total Media’s Marketing Minute aids customers, sales team While it is important and positive for staffers to be well versed in their company’s assets and offerings, it can create an information…Read More
Altoona Mirror’s Preseason Blitz boosts morale of local athletes, community In 2012, the Altoona Mirror team decided to try something a little bit different when it came to a high school football…Read More
Times-Shamrock rebrands, combining sayings from the past with messages for the future In the fourth quarter of 2019, Larry Holeva, executive editor of the Times-Tribune, oversaw a Times-Shamrock leadership group charged with…Read More
Chestnut Hill Local develops momentum of improvement, increases efficiency with new website When John Derr became publisher of Chestnut Hill Local in October 2018, he assessed the publication for strengths and weaknesses…Read More
The Spirit brings collaboration, unity to police and citizens When Paul Bennett, publisher of The Spirit in Delaware County, saw the national news of police brutality and racial tensions in the early…Read More
WITF ‘To the Moon & Back’ walking challenge promotes pandemic wellness efforts in the community When the COVID-19 pandemic began and the ensuing Pennsylvania lockdown was in full effect, Heather Woolridge, director…Read More
The Record-Argus helps readers celebrate storied treasures in Northern Mercer County When Caleb Stright and James Rust of the Record-Argus were considering additional opportunities for readers and advertisers, they decided on the…Read More
Fair Retrospectives offers memories, support in the face of modifications, cancellations The COVID-19 pandemic changed many community events in the spring and summer of 2020, and those changes are continuing into the…Read More