Real News
Pennsylvania NewsMedia Association Promotional Advertising Campaign
Pennsylvania newspapers work tirelessly to deliver fact-based news and information. In an era of misinformation and fake news dissemination, it’s even more important for the public to know that newspapers are a reliable resource that deliver accurate, fair and unbiased reporting. As members of the same community, we care about the same things. We are watchdog journalists who use dependable sources and double-check facts to provide ethical and balanced reporting.
The Pennsylvania NewsMedia Association has developed a marketing campaign that highlights the important role Pennsylvania newspapers play in delivering real news.
This overview document highlights the campaign materials that are available, including a series of print and digital themed ads, suggested social media posts, and a bookmark. All materials are available below to download.
Real News - Sources1
Sources1 Print Downloads:
Digital ad sizes/downloads:
Customize the ads:
- Add your logo to the ads.
- Highlight your company name in the listing by making the text bold, changing the size of the text or changing the color.
Real News - Sources2
Print downloads:
Digital ad sizes/downloads:
Customize the ads:
- Add your logo to the ads.
Real News - Communities
Review the Index to determine which set of ads include your organization’s name.
Customize the ads:
- Add your logo to the ads.
- Create a map with only your group’s organizations listed.
- Create a map with only your organization and make it a billboard or digital ad.
- Add the phrase “Across the state and in…” using your community.
Communities-1
Community-2
Community-3
Community-4
Community-5
Community-6
Community-7
Community-8
Community-Colleges
Real News-People
Print downloads:
Digital ad sizes/downloads:
Customize the ads:
- Add your logo to the ads.
- Add individual headshots or a group staff photo.
- Use the smaller ads to highlight specific departments, i.e. sports, crime, high school, arts, etc.
- Use the ads to highlight other employees beyond reporters, i.e. carriers, advertising sales reps, management, etc.
Real News - Readers1
Real News - Readers2
Real News - Extra Materials
Bookmark
Campaign Suggestions
- It is recommended that you publish the ads in the following order, but please feel free to run them as you wish:
- Real news from real news sources
- Real news from real communities
- Real news from real news people
- Real news for real news readers.
- Customize the ads to make them yours, using the suggestions above.
- Post the provided digital ads with the suggested social media posts, using the hashtag “realnewspa.”
- Print and distribute copies of the bookmark to local schools and libraries.
If you need help customizing any of the ads, please contact Lisa Strohl.