In an effort to help members increase revenue and audience, the PNA developed a series of educational white papers. The reports offer detailed information about a topic of interest to help our members better understand an issue, improve a process, or generate a better result.
Affluent consumers, with over $100,000 in household income, are a natural target audience for marketers due to their higher buying power and disposable income. Newspapers excel at reaching this desirable audience.
Increasing awareness and visibility of your products and services, along with building your company’s brand, is essential to the success of a news media organization. Remaining top-of-mind to your readers, advertisers, and the community is paramount.
News media organizations can generate revenue by organizing marketing events in their local communities. From a large-scale business expo to a more intimate luncheon honoring high-achieving students, newspapers can capitalize on their strengths by finding yet another meaningful and lucrative way to connect with their readers.
Increasing business by capturing new revenue streams and maximizing efficiencies is necessary for the success of any company, including news media organizations. As newspaper reading preferences vary person to person, from the printed product and e-editions to tablet and smartphone versions, news media personnel are tasked with developing new strategies to attract new readers and retain and expand business from current subscribers.
News media organizations, like all other companies, need to promote themselves in order to increase awareness of their brand and remain top of mind to readers and advertisers. While many do so by running a series of house print, digital and social media ads, it is equally important to engage non-readers through other media platforms, so they become more aware of your products.
Millennials, or adults 18-34 years old, are the first generation born in the age of the Internet. Their activities, interests, and actions are much different from the generations before them. In 2015, millennials will outnumber baby boomers for the first time. There are 80 million millennials in the U.S. alone, representing about one-fourth of the entire population. They possess anywhere from $200 billion to $1.3 trillion in buying power.
Native advertising, also known as integrated or sponsored content, is growing in popularity as publishers and advertisers look for new ways to reach consumers and generate revenue. A recent report indicates that 66% of advertising agencies, and 64% of marketers, intend to spend money on native ads in the next six months.
Ask any media sales person and they will agree, the sales process has become increasingly complex and more difficult over the past 15-years, but the goal remains to sell more while maintaining valuable relationships.