2022 Editorial Survey
2022 Editorial Survey
| News Media Organization | Chesapeake Bay Journal |
|---|---|
| Your Newsroom | |
| On average, how many stories are each of your journalists required to produce each week? | 2 |
| Do you publish key stories in print, or in digital, first? | Digital |
| How many journalists (fulltime, part-time and freelancers) do you currently employ in your newsroom? | 8 |
| What percentage of your reporters are freelancers? | Under 25% |
| What topics are of most value when it comes to training in your newsroom? | In terms of reporting, we find most value in conferences/forum/workshops that take a deep dive in scientific and environmental topics. For marketing (but I'm not sure you'd consider that the newsroom), training on web practices, social media strategies, etc. Also, we are a nonprofit news organization, so fundraising training if often useful. |
| Social Media | |
| Which social media platforms does your news media organization currently use to post news stories and other information? | |
| What is your organization’s primary desired outcome from the time invested in social media? | encourage new subscriptions |
| Are reporters required to make a set number of posts to social media each week? | No |
| What is the average number of posts per week your organization makes on Facebook? | 3 |
| What is the average number of posts per week your organization makes on Twitter? | 3 |
| What is the average number of posts per week your organization makes on LinkedIn? | 1 |
| Does your organization have staff assigned specifically to social media? | Yes |
| Please list the titles for your social media staff: | staff writer |
| Are comments to your social media accounts monitored and policed by staff? | Yes |
| Students and Your Newsroom | |
| Do you currently offer editorial-related internships in your newsroom? | No |
| Recommendations | |
| What apps or computer programs would you recommend to your peers in the news media industry? | We have always worked remotely with no physical office or overarching software for news production. We use Word and Adobe, both of which work well for us. We've used both MailChimp and Constant Contact for the email newsletter; I prefer Mail Chimp but Constant Contact is integrated with our donor/subscriber database, which is DonorPerfect. For the website, we use Town News, which offers the "BLOX" software for web site management. We transitioned to them about 2 years ago and I found them very cost effective and good to work with. |