Calkins Family Best Use of Video (Advertising)
This special award will recognize one entry – across all circulation divisions – that best uses video either for a single advertisement or as part of an ad campaign.
Judges will consider creativity, innovation and impact as well as how effectively the content reflects the value and purpose of the advertised product, company, service, event, etc. The video should demonstrate a compelling use of technology. The entry should include an explanation of the aim of the ad/campaign and the outcome (i.e., how was the video successful in increasing sales, visitors and reach for the advertiser). Potential entries exclude promotions of the newspaper, its company, and its products.
Winner of this special award receives a plaque as well as a $500 cash award, sponsored by the Calkins Family.
This award is a category included in the PNA Foundation Advertising Contest.
Congratulations to the Pittsburgh Post-Gazette, winner of the 2022 Calkins Family Best Use of Video Award!
View the winning video, “Top Workplaces 2021 Virtual Awards Show.”