Calkins Family Best Use of Video (Advertising)
This special award will recognize one entry – across all circulation divisions – that best uses video either for a single advertisement or as part of an ad campaign.
Judges will consider creativity, innovation and impact as well as how effectively the content reflects the value and purpose of the advertised product, company, service, event, etc. The video should demonstrate a compelling use of technology. The entry should include an explanation of the aim of the ad/campaign and the outcome (i.e., how was the video successful in increasing sales, visitors and reach for the advertiser). Potential entries exclude promotions of the newspaper, its company, and its products.
This award is a category included in the PNA Foundation Advertising Contest. Winner of this special award receives a plaque as well as a $500 cash award, sponsored by the Calkins Family.