Promotional Spotlight: Herald-Standard’s SWC Properties

Promotional Spotlight: Herald-Standard’s SWC Properties

Faced with lackluster real estate classified advertising business, the Herald-Standard (Uniontown) teamed up with a local independent real estate broker to form SWC Properties, a real estate company, to generate revenue, diversify income streams, and reignite real estate advertising. Utilizing the news media organization’s portfolio of products, SWC distinguishes itself from the competition by providing homeowners with unprecedented marketing support that includes print, digital, social, and television. An accompanying website, HousetoHomeShow.com, provides a virtual tour of every home.

At the end of SWC’s first year, the real estate lineage in the Herald-Standard quadrupled, as competitors had to increase their advertising spending to contend with the new organization. Three additional SWC offices have opened in neighboring communities that are also supported by Calkins Media properties.

In addition to its financial success, SWC provides a true testament to the power of newspaper advertising.

The Herald-Standard is franchising SWC Properties to other media companies, and consultation services are also available. For more information, contact Bob Pinarski at bpinarski@swcproperties.com or Scott Cavinee at scavinee@swcproperties.com.