Promotional Spotlight: LNP’s Elf on the Shelf & Window Decorating Contests

To engage readers and offer advertisers a unique opportunity to connect with consumers, LNP (Lancaster) hosted two holiday-themed contests in December – The Elf on the Shelf Contest and the Window Decorating Contest – the fourth year for both.

To help Santa keep track of who is doing what this holiday season, readers were invited to submit a photo showing how they creatively displayed their personal Elf, being naughty or nice, as part of the Elf on the Shelf contest. The pool of entries was narrowed down to 25, and beginning today, readers can vote for their favorite photo through December 22. The winner will receive a $100 Toys “R” Us gift card. An exclusive contest sponsorship that included print, desktop and mobile banner ads, along with social media promotion, was sold.

LNP readers were also encouraged to take in the sites of the beautifully decorated windows in downtown Lancaster and vote for their favorites as part of the Window Decorating Contest. Judging categories included Best of Show, Most Creative/Innovative, Best Use of Store Merchandise and Best at Night. One lucky winner received a Downtown Lancaster prize package. To showcase this contest, LNP ran a full-page ad on the Sundays before and after Thanksgiving that promoted the holiday events happening in downtown Lancaster, and included the details of the contest. The information about the contest was surrounded with discounted ads from businesses in the city done in collaboration with the Lancaster City Alliance and Lancaster Office of Promotions. Businesses were also offered other opportunities during the contest to advertise at discounted rates.

For more information, contact Michelle Fisher.

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