2022 Editorial Survey

2022 Editorial Survey

News Media OrganizationErie Times-News
Your Newsroom
Do you publish key stories in print, or in digital, first?Digital
How many journalists (fulltime, part-time and freelancers) do you currently employ in your newsroom?27
What percentage of your reporters are freelancers?Under 25%
What topics are of most value when it comes to training in your newsroom?

Analytics, solutions, transformation of public safety reporting, opinion best practices, future of sports reporting

Social Media
Which social media platforms does your news media organization currently use to post news stories and other information?
  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
What is your organization’s primary desired outcome from the time invested in social media?Community engagement
Are reporters required to make a set number of posts to social media each week?No
What is the average number of posts per week your organization makes on Facebook?125
What is the average number of posts per week your organization makes on Twitter?100
What is the average number of posts per week your organization makes on Instagram?15
What is the average number of posts per week your organization makes on LinkedIn?1
Does your organization have staff assigned specifically to social media?No
Are comments to your social media accounts monitored and policed by staff?Yes
Students and Your Newsroom
Do you currently offer editorial-related internships in your newsroom?No
Recommendations
What apps or computer programs would you recommend to your peers in the news media industry?

Infogram, Google Maps, OmnyFM, Google Data Studio, Parse.ly

What book about journalism or the news media industry would you recommend to other editors in Pennsylvania?

Writing for Story: Craft Secrets of Dramatic Nonfiction, Jon Franklin

What podcast would you recommend to your peers in the news media industry?

Longform