2022 Editorial Survey

2022 Editorial Survey

News Media OrganizationShippensburg News-Chronicle/Newville Valley Times-Star
Your Newsroom
On average, how many stories are each of your journalists required to produce each week?3
Do you publish key stories in print, or in digital, first?Print
How many journalists (fulltime, part-time and freelancers) do you currently employ in your newsroom?5
What percentage of your reporters are freelancers?50% to 75%
What topics are of most value when it comes to training in your newsroom?

Covering breaking news, municipal government, keeping track of meeting schedules, typing the police blotter.

Social Media
Which social media platforms does your news media organization currently use to post news stories and other information?
  • Facebook
  • Twitter
  • LinkedIn
What is your organization’s primary desired outcome from the time invested in social media?Community engagement
Are reporters required to make a set number of posts to social media each week?No
What is the average number of posts per week your organization makes on Facebook?7
What is the average number of posts per week your organization makes on Twitter?5
What is the average number of posts per week your organization makes on LinkedIn?2
Does your organization have staff assigned specifically to social media?No
Are comments to your social media accounts monitored and policed by staff?Yes
Students and Your Newsroom
Do you currently offer editorial-related internships in your newsroom?Yes
Are your editorial internships paid?No
Do your editorial internships offer course credits?Yes
What advice would you offer to other publications to implement or improve their internship program?

Newsrooms must be adequately staffed so the editor has time to help the interns and teach them what they know. It is very difficult to juggle editing and reporting duties on top of trying to teach interns how to be an effective reporter or editor in the future.

Recommendations
What apps or computer programs would you recommend to your peers in the news media industry?

NewsBreak app, InDesign, Photoshop, video editing software.

What book about journalism or the news media industry would you recommend to other editors in Pennsylvania?

The Journalist and The Murderer, The New New Journalism, The Ethical Journalist. I also love Missing Person by Robert Cox and Ken Peiffer. It recounts the true story of a tragic murder that occurred in Franklin County.

What podcast would you recommend to your peers in the news media industry?

It’s All Journalism, The J Word, Newsdive, The Journalism Salute