2022 Editorial Survey

2022 Editorial Survey

News Media OrganizationDaily American
Your Newsroom
On average, how many stories are each of your journalists required to produce each week?4
Do you publish key stories in print, or in digital, first?Digital
How many journalists (fulltime, part-time and freelancers) do you currently employ in your newsroom?7
What percentage of your reporters are freelancers?Under 25%
What topics are of most value when it comes to training in your newsroom?

How to access public information/documents from governments, agencies, businesses and nonprofits.

Social Media
Which social media platforms does your news media organization currently use to post news stories and other information?
  • Facebook
  • Twitter
  • Instagram
What is your organization’s primary desired outcome from the time invested in social media?Increase traffic to your website
Are reporters required to make a set number of posts to social media each week?No
What is the average number of posts per week your organization makes on Facebook?75
What is the average number of posts per week your organization makes on Twitter?75
What is the average number of posts per week your organization makes on Instagram?2
Does your organization have staff assigned specifically to social media?Yes
Are comments to your social media accounts monitored and policed by staff?No
Students and Your Newsroom
Do you currently offer editorial-related internships in your newsroom?No
Recommendations
What apps or computer programs would you recommend to your peers in the news media industry?

Parse.ly to track web traffic.

What book about journalism or the news media industry would you recommend to other editors in Pennsylvania?

"News Reporting and Writing" by Melvin Mencher.

"The Why, Who and How of the Editorial Page" by Kenneth Rystrom.

"Sh*tshow!" by Charlie LeDuff.

What podcast would you recommend to your peers in the news media industry?

"Accused," "Up and Vanished," "The Martyrmade Podcast," "Culpable," The Case," "Dead and Gone" and "Jailing the Judge."