Promotional Spotlight: The Times-Tribune’s Times Traveler Tours

To expand the brand of The Times-Tribune’s (Scranton) “Times Traveler” pages – a feature that publishes photos of readers in vacation spots holding a copy of the newspaper – The Times-Tribune created Times Traveler Tours. The group’s first tour will be to Tuscany, Italy in May.

Working in partnership with TravelWorld, Times Traveler Tours is an opportunity to generate new non-traditional revenue as the newspaper will receive a percentage of each tour sold in exchange for the promotion. If the first trip goes well, a second trip to Ireland will be offered in July, along with a third trip to Germany in September to celebrate Oktoberfest in Munich – the week after the newspaper’s own Oktoberfest event at the Mohegan Sun Pocono.

For more information about Times Traveler Tours, contact The Times-Tribune.

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