Statewide Ad Campaigns
Industry Advocacy Campaigns
The Pennsylvania NewsMedia Association has developed statewide marketing campaigns for our members to use that emphasize newspapers’ credibility, hard work and dedication to community. These campaigns include print and digital components, and some offer editorials.
Contact communications@pa-news.org with any questions or feedback.
Thank You, Readers
Newspapers provide communities with accurate, fair and fact-based reporting. During National Newspaper Week, take the opportunity to thank readers for their continued trust and support.
Times of Your Life
No matter your stage in life, your local newspaper has the content that is most meaningful to you. Whether you are looking for your first job, a new home, an exercise class or your grandkids’ sports scores, your local newspaper has what you need to live your best life.
Emotional Journey
Each day newspapers explore the topics that affect readers’ emotions. Journalists see the community in all of its dimensions, and work hard to accurately and reliably cover the good, the not so good, and the sometimes ugly. Life is full of emotions, and newspapers cover the journey like nobody else.
Count On Us
There are so many important things to consider these days that directly impact you and your local community. Newspapers are important institutions in our communities, covering the issues that directly impact their readers’ lives. Readers can count on newspapers to keep them informed with unbiased, fact-checked reporting on the issues that matter most.
United With You
As communities are struggling to cope with the devastating impact of this pandemic, it’s more important than ever for newspapers to reassure readers that together, we will weather this storm and emerge as a stronger, tighter and more connected community.
Trust in Newspapers
The Pennsylvania NewsMedia Association (PNA) has designed a series of print and digital ads that tout newspapers’ trustworthiness. for conscientious advertisers, surveys have shown that newspapers, in print or online, are rated as the most trusted source of news and information, making them a safe and effective option for brand advocates.
Foundation of Real News
The Pennsylvania NewsMedia Association has developed a marketing campaign to demonstrate that newspapers are the foundation of real news. From reporting on current events and local politics, to community happenings, graduations, sports victories and personal achievements, local newspapers are the eyes and ears of the community.
Emotional Journey
PNA has developed an ad campaign that highlights how newspapers explore the many topics that affect a reader’s emotions and senses. From stories that get your blood rushing, wrinkle your brow, inspire you to call a friend or simply entice you to relax and read about your favorite team, newspapers see society in all shades and colors, and journalists do their best to accurately cover the good, the not so good and the sometimes ugly.
Trustworthy, Informative and Local
The PNA developed a marketing campaign reinforcing that news media organizations in Pennsylvania always report honest and credible news from dedicated journalists. It is the bedrock of what we stand for today, and will stand for always. We will never compromise on our core principles given to us via the First Amendment.
Salute to Journalists
The “Saluting Journalists” campaign is a series of ads promoting a free press and the dedicated journalists who defend it.
Real News
The Pennsylvania NewsMedia Association has developed a marketing campaign that highlights the important role Pennsylvania newspapers play in delivering real news.
Demand Facts. Support Real News.
To highlight the importance of getting news and information from credible sources, the PNA developed a marketing campaign with the theme of, “Demand Facts. Support Real News.”
Pennsylvania Newspapers
The PNA developed a marketing campaign to demonstrate that no media works harder than newspapers to provide readers with credible information about what matters most.