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Audience Development Webinar: Segmentation model of print subscribers
Date
Apr 4, 2024
Location
GoToWebinar
Contact
Teresa Shaak
Phone
717-703-3003
Discover how Advance Local developed a segmentation model which creates a long-term strategy for the evolution of subscribers from print to digital. This initiative also maximizes retention and revenue of subscribers who are less likely to convert from print to digital.
Don’t miss out on this opportunity to explore digital subscription sales strategies. Brought to you in collaboration with the Inter-State Circulation Managers’ Association.
Presenter: David Elder, print consumer revenue senior manager, analytics and reporting, Advance Local
This complimentary GoToWebinar session is scheduled to begin promptly at 11 a.m., eastern time, on Thursday, April 4. Registrants must have both a computer and audio/phone in order to participate.
A GoToWebinar confirmation with log in instructions will be emailed to each registrant immediately upon registering from Pennsylvania NewsMedia Association Training and a reminder email will be sent one day and one hour prior to the session. If you don’t see it, check your junk folder.
About the Presenter:
David Elder is the Print Consumer Revenue Senior Manager, Analytics and Reporting at Advance Local. He has been with Advance for 11 years. Prior to joining Advance, he spent 25 years at the Orlando Sentinel, holding positions in circulation that included systems and reporting manager, retention manager, customer service manager, and circulation planning manager.