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Harnessing AI in Media Ad Sales to Transform Your Sales Process


Sep 26, 2023





This webinar will provide practical insights on how AI can enhance each step of the sales process. From intelligent prospecting of leads to streamlined research using data collection and analysis, and even the generation of impactful sales presentations, AI is revolutionizing the way we approach ad sales in the media industry.

Join us for this illuminating session with Kevin Berrier, advertising director at MDDC Advertising Services and a respected innovator in media ad sales. Leveraging his deep expertise and industry experience, Berrier will unveil the potential of AI in media ad sales. Whether you’re a sales veteran or new to the industry, Berrier’s insights will equip you with the knowledge to harness AI and boost your sales effectiveness.

Presented by: Kevin Berrier, marketing director, MDDC Advertising Services

With thanks to the MDDC Press Association.  


This complimentary GoToWebinar session is scheduled to begin promptly at 10 a.m., eastern time, on Tuesday, September 26.  Registrants must have both a computer and audio/phone in order to participate.

A GoToWebinar confirmation with log in instructions will be emailed to each registrant immediately upon registering from Pennsylvania NewsMedia Association Training and a reminder email will be sent one day and one hour prior to the session.  If you don’t see it, check your junk folder.

Register Now



September 26, 2023
10:00 am - 11:00 am
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Pennsylvania NewsMedia Association Foundation
MDDC Press Association


About the presenter:

Kevin Berrier is a renowned marketing expert and the marketing director of MDDC Advertising Services, a leading full-service marketing and advertising agency headquartered in Baltimore, Maryland. With a career spanning over two decades, Kevin has established himself as a trusted advisor and strategist for businesses and organizations across the United States, delivering exceptional results through customized and impactful marketing campaigns.

With a passion for digital marketing and advertising, Kevin remains at the forefront of the industry, constantly exploring how technology can revolutionize marketing practices. Recognizing the transformative power of artificial intelligence (AI), he has been an early adopter, harnessing AI to enhance productivity, communication, strategy, optimization, and imagery throughout his career.

Kevin’s expertise lies not only in conceptualizing innovative marketing campaigns but also in leveraging AI-driven tools and techniques to create immersive experiences for clients and their customers. By seamlessly blending human insights with new and evolving technology, he has consistently elevated the standard of marketing excellence, enabling businesses to thrive in the digital age.