PNA On the Road – Harrisburg/Central PA

This event is being held at PennLive/The Patriot-News, Harrisburg, on Thursday, Nov. 9, from 10 a.m. to 3 p.m.

Register now by completing the form below.

We’re hitting the road and bringing valuable training to your region.  Two tracks – editorial and advertising – will be available.  Our final stop of 2023 is in the central Pennsylvania region.  Join us for five hours of take-home ideas, best practices and proven solutions as well as networking opportunities.  Plus, coffee and lunch! All for only $39.

CURRENT AGENDA

9:30 a.m. – Registration – Coffee and light breakfast items will be available.

ADVERTISING TRACK

10 – 11:15 a.m.
10 Tips for Effective Prospecting – Prospecting is a vital tool for any sales consultant or ad manager who wants to expand their client base and drive revenue growth.  Explore strategies, tips, and best practices to help you succeed.

Presenters: Bill Cotter, president and CEO, PA NewsMedia Association, and John Leeser, advertising director, Williamsport Sun-Gazette

11:30 a.m.  – 12:15 p.m.
Navigating the Future of Advertising: 4 Game Changers For 2024

Featuring PA Media Group/PennLive/The Patriot-News presenters: Kelly Gambini, director, sales; Jon Pombo, director, regional digital operations; Tyler Veverka, manager, digital strategy; Jacquie Best, senior account executive

12:15 – 1 p.m. – Lunch – A chance to network while grabbing a sandwich.

1 – 1:45 p.m.
Advertising Laws: The Top Ten (and more) Legal Issues You Should Know – Some of the most common questions from the PNA Legal Hotline will be addressed.  While maintaining ad revenue, be sure that you’re compliant with fair housing and fair employment laws as well as laws governing medical marijuana, CBD, tobacco and vaping products, beer and liquor, contests and gambling, bingo and smalls games of chance, trademark, copyright, and political advertising. Bring your questions and we’ll have the answers!

Presenter: Melissa Melewsky, Esq., media law counsel, PA NewsMedia Association

2 – 3 p.m.
New Revenue Roundtable – In an open and honest environment with your peers, we will share successes and challenges…and leave with new possibilities.

Moderator: Bill Cotter, president and CEO, PA NewsMedia Association

EDITORIAL TRACK

10 – 11:15 a.m.
A How-To: Finding and Using Public Records – Presenters will share best practices for accessing existing databases, public records and judicial court sources.  You are guaranteed to learn some new tricks!

Presenters: Melissa Melewsky, Esq., media law counsel, PA NewsMedia Association; Paula Knudsen Burke, Esq., Local Legal Initiative Attorney – PA, Reporters Committee for Freedom of the Press

11:30 a.m.  – 12:15 p.m.
More How-To Advice: Law Enforcement Records & Database Tips – From criminal investigative documents to police audio/video recordings to coroners’ records and more, learn which records can be denied and which should be provided…and how you can access them through databases and other sources.  We’ll take a look at how the RTKL is involved as well.  This is invaluable information to have while covering your local communities.

Presenters: Melissa Melewsky, Esq., media law counsel, PA NewsMedia Association; Paula Knudsen Burke, Esq., Local Legal Initiative Attorney – PA, Reporters Committee for Freedom of the Press

12:15 – 1 p.m. – Lunch – Chance to network while catching a sandwich.

1 – 1:45 p.m.
Reporter’s Notebook: Best Practices for Enterprise and Investigative Reporting

Featuring members of Spotlight PA’s award-winning staff:

• Sarah Anne Hughes, deputy editor
• Charlotte Keith, investigative reporter focused on economic development
• Ed Mahon, investigative reporter focused on human services
• Stephen Caruso, Capitol reporter

2 – 3 p.m.
Newsroom Roundtable – In an open and honest environment with your peers, we will share successes and challenges and leave with new possibilities.  No topic is off the table.

Moderator: TBD