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PNA On the Road – Pittsburgh/Western PA


Oct 20, 2023




Teresa Shaak



PNA on the Road Logo

We’re hitting the road and bringing valuable training to your region.  Two tracks – editorial and advertising – will be available.  Our first stop is in Pittsburgh at Point Park University and the Center for Media Innovation.  Join us for five hours of take-home ideas, best practices and proven solutions as well as networking opportunities.  Plus, coffee and lunch! All for only $39.

Register now by completing the form below.


9:30 a.m.
Registration –
Coffee and light breakfast items will be available.


10 – 10:45 a.m.
Ring of Opportunity – Beyond your core customers is a ring of other potential clients. Learn more!

Prospecting.  It is one of the key responsibilities for all media sales representatives, and the way we search for customers.  But how can you prospect in the most effective way?  In this session, Rachel will show you how to prospect by working smart and not hard with her “Ring of Opportunity” philosophy.

Presenter: Rachel Winner, advertising director, Pittsburgh City Paper

11 a.m.  – 12:15 p.m.
Efficient and Effective Prospecting –
Prospecting is a vital tool for any sales consultant or ad manager who wants to expand their client base and drive revenue growth.  Explore strategies, tips, and best practices to help you succeed.

Presenters: Matt Miller, chief revenue officer, Trib Total Media and Bill Cotter, president and CEO, PA NewsMedia Association

12:15 – 1 p.m.
Lunch –
A chance to network while grabbing a sandwich.

1 – 1:45 p.m.

Beyond the Page – When and why digital should be included with print buysLooking to increase your digital revenue?  Who isn’t?  In this session, you’ll get some great ideas.

Presenters: Lindsay Pardoe, associate director of advertising sales; Logan Robins, digital sales strategy manager; and Rob Anders, director of advertising, Pittsburgh Post-Gazette

2 – 3 p.m.
New Revenue Roundtable –
In an open and honest environment with your peers, we will share successes and challenges…and leave with new possibilities.

Moderator: Bill Cotter, president and CEO, PA NewsMedia Association


10 – 11:15 a.m.
A How-To: Finding and Using Public and Judicial Records –
Presenters will share best practices for accessing existing databases, public records and judicial court sources.  You are guaranteed to learn some new tricks!

Presenters: Melissa Melewsky, Esq., media law counsel, PA NewsMedia Association; Paula Knudsen Burke, Esq., Local Legal Initiative Attorney – PA, Reporters Committee for Freedom of the Press; and Mike Jones, staff writer and multi-media journalist, Observer-Reporter, Washington 

11:30 a.m.  – 12:15 p.m.
Right to Know Law: An Overview –
Whether you’re a seasoned veteran or a fledgling journalist, reviewing PA’s Right to Know Law is always time well spent. Invaluable information, tips and answers to your questions will be provided.

Presenters: Melissa Melewsky, Esq., media law counsel, PA NewsMedia Association 

12:15 – 1 p.m.
Lunch –
Chance to network while catching a sandwich.

1 – 1:45 p.m.
When Fact Checking Doesn’t Work: Rebuilding Public Trust in Local News Sources
Many resources about best fact checking practices exist; however, with public trust waning in traditional news media, the very mention of what counts as “mis/disinformation” is contentious. While there are no easy answers, we overview results from a regional survey about news consumption habits and offer ways that local news outlets might slowly work to rebuild trust in reliable information sources.  

Presenters: Lara Putnam, professor of history and lead, PDL’s Resilience Initiative, and Elise Silva, postdoctoral associate, PDL

2 – 3 p.m.
Newsroom Roundtable –
In an open and honest environment with your peers, we will share successes and challenges and leave with new possibilities.  No topic is off the table.

Moderator: Andrew Conte, Ph.D., associate vice president and managing director, Center for Media Innovation at Point Park University



October 20, 2023
10:00 am - 3:00 pm
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Pennsylvania NewsMedia Association
Pennsylvania NewsMedia Association Foundation
Center for Media Innovation, Point Park University
Pittsburgh Media Partnership


Point Park University
Pittsburgh, + Google Map

In collaboration with Pittsburgh Media Partnership, Center for Media Innovation and Point Park University

This event is being held at Point Park University, Pittsburgh, on Friday, Oct. 20, from 10 a.m. to 3 p.m.