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PNA On the Road – Pittsburgh/Western PA


Oct 20, 2023




Teresa Shaak



PNA on the Road Logo

We’re hitting the road and bringing valuable training to your region.  Two tracks – editorial and advertising – will be available.  Our first stop is in Pittsburgh at Point Park University and the Center for Media Innovation.  Join us for five hours of take-home ideas, best practices and proven solutions as well as networking opportunities.  Plus, coffee and lunch! All for only $39.

Check back soon for registration form.


9:30 a.m.
Registration –
Coffee and light breakfast items will be available.


10 – 11:15 a.m.
Efficient and Effective Prospecting –
Prospecting is a vital tool for any sales consultant or ad manager who wants to expand their client base and drive revenue growth.  Explore strategies, tips, and best practices to help you succeed.

Presenters: Matt Miller, chief revenue officer, Trib Total Media and Bill Cotter, president and CEO, PA NewsMedia Association

11:30 a.m.  – 12:15 p.m.
Ring of Opportunity –
Beyond your core customers is a ring of other potential clients. Learn more!

Presenter: Rachel Winner, advertising director, Pittsburgh City Paper

12:15 – 1 p.m.
Lunch –
A chance to network while grabbing a sandwich.

1 – 1:45 p.m.
Successful Digital Selling Tips –
Looking to increase your digital revenue?  Who isn’t?  In this session, you’ll get some great ideas.

Presenters: Rob Anders, director of advertising, Pittsburgh Post-Gazette and Lindsay Bacci Pardoe, associate director of advertising – sales, Pittsburgh Post-Gazette

2 – 3 p.m.
New Revenue Roundtable –
In an open and honest environment with your peers, we will share successes and challenges…and leave with new possibilities.

Moderator: Bill Cotter, president and CEO, PA NewsMedia Association


10 – 11:15 a.m.
A How-To: Finding and Using Public and Judicial Records –
Presenters will share best practices for accessing existing databases, public records and judicial court sources.  You are guaranteed to learn some new tricks!

Presenters: Melissa Melewsky, Esq., media law counsel, PA NewsMedia Association; Paula Knudsen Burke, Esq., Local Legal Initiative Attorney – PA, Reporters Committee for Freedom of the Press; and Mike Jones, staff writer and multi-media journalist, Observer-Reporter, Washington (invited)

11:30 a.m.  – 12:15 p.m.
Right to Know Law: An Overview –
Whether you’re a seasoned veteran or a fledgling journalist, reviewing PA’s Right to Know Law is always time well spent. Invaluable information, tips and answers to your questions will be provided.

Presenters: Melissa Melewsky, Esq., media law counsel, PA NewsMedia Association and Frederick Frank, Esq., founding partner, president and CEO, Frank, Gale, Bails & Pocrass, P.C. (invited)

12:15 – 1 p.m.
Lunch –
Chance to network while catching a sandwich.

1 – 1:45 p.m.
Keep it Real (News): Avoiding Bad Information –
With so much mis- and disinformation swirling through the world, accuracy has never been more important.  Learn what steps reporters can take to avoid mistakes.  The Pitt Disinformation Lab at the Institute for Cyber Law, Policy, and Security is working to forge stronger networks of information.

Presenter: Beth Schwanke, Executive Director, University of Pittsburgh Institute for Cyber Law, Policy, and Security (invited)

2 – 3 p.m.
Newsroom Roundtable –
In an open and honest environment with your peers, we will share successes and challenges and leave with new possibilities.  No topic is off the table.

 Moderator: TBD



October 20
10:00 am - 3:00 pm
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Pennsylvania NewsMedia Association
Pennsylvania NewsMedia Association Foundation
Center for Media Innovation, Point Park University
Pittsburgh Media Partnership


Point Park University
Pittsburgh, + Google Map

In collaboration with Pittsburgh Media Partnership, Center for Media Innovation and Point Park University

This event is being held at Point Park University, Pittsburgh, on Friday, Oct. 20, from 10 a.m. to 3 p.m.