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Revenue Webinar: Prospect, Excite & Sell Using Data Customers Want


Feb 21, 2024




Teresa Shaak



Want to get free research?  This webinar, featuring the knowledgeable Sammy Papert, will introduce you to the power of Pulse Research.  Even if you’re familiar with Pulse, take some time to learn more about how its data can be uniquely utilized to give your clients what they want.  Through this session, all PNA members receive one complementary QR teaser using any category and any geography desired.

Session includes:

  1. Research. Data. Making customers happy.
  2. What is the Pulse of America survey, who is Pulse and why should you care?
  3. How this data can help you to prospect and sell.
  4. The ideal way to use it, including with QR codes.

Presenter: S. W. (Sammy) Papert, III, president and founder, Wormhole

This complimentary GoToWebinar session is scheduled to begin promptly at 10 a.m., eastern time, on Wednesday, Feb. 21.  Registrants must have both a computer and audio/phone in order to participate.

A GoToWebinar confirmation with log in instructions will be emailed to each registrant immediately upon registering from Pennsylvania NewsMedia Association Training and a reminder email will be sent one day and one hour prior to the session.  If you don’t see it, check your junk folder.

Register Now

Be sure to register! Even if you are unable to participate in the live webinar, please pre-register so that you can conveniently receive the recording and any other session materials.



February 21
10:00 am - 11:00 am
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Pennsylvania NewsMedia Association Foundation

About Sammy Papert

A Texas native, Sammy Papert is a graduate of Stanford University.  He has a background in retail having owned and operated the Executive Toy Store, a Sharper Image ahead of its time. In media, Papert spent 15 years at the Papert Companies, a national advertising sales organization that grew to represent 500 daily newspapers during his tenure. It was this experience that provided key research insights – to both the newspaper and research industries. In 1999, Papert became Chairman and CEO of Belden Associates, the premier newspaper research and consultancy in North America.  Papert founded Wormhole in 2009 to do just what the name implies – connect organizations to their business and consuming audiences in unique and fast ways by leveraging technology and innovation.