Promotional Spotlight: Courier-Kiwanis Sesame Place Classic
For nineteen years, the Bucks County Courier Times (Levittown) has been a proud sponsor of the Courier-Kiwanis Sesame Place Classic. This annual 5K run (and 1-mile fun run and kids sprint)…
Read MorePromotional Spotlight: Because Every Mom is Beautiful Photo Contest
The Times News (Lehighton) knows that every mother is beautiful. To showcase the special women in their local area, readers are invited to upload photos of the beautiful mothers in their lives,…
Read MorePromotional Spotlight: The Morning Call on the Amazon Echo
The Morning Call (Allentown) partnered with the vendor Newscycle to develop The Morning Call Alexa Skill for Amazon Echo. Each day, a Morning Call newsperson records a three to five minute real…
Read MorePromotional Spotlight: Herald-Standard’s SWC Properties
Faced with lackluster real estate classified advertising business, the Herald-Standard (Uniontown) teamed up with a local independent real estate broker to form SWC Properties, a real estate company, to generate revenue, diversify…
Read MorePromotional Spotlight: Town Hall on the Media
It’s making front page news in the digital era: Assaults on the First Amendment – Facebook and Twitter as news arbiters – Erosion of public trust in the media – The ‘fake…
Read MorePromotional Spotlight: Greater Philly Gluten Free Expo
The Sentinel (Lewistown) has taken a non-traditional approach to expanding its events division. At the suggestion of a staff member whose family is impacted by a gluten-free diet, the newspaper hosted…
Read MorePromotional Spotlight: The Daily Item’s #ValleyMusicals Celebration
A night of festivity awaited local high school thespians as The Daily Item (Sunbury) presented #ValleyMusicals Celebration. Performers from thirteen area schools, who participated in the spring musical, along with their families,…
Read MorePromotional Spotlight: York Daily Record/Sunday News’ Fixing York
With the goal of improving life in York, as well as the city’s future, the York Daily Record/Sunday News launched a Facebook group called Fixing York PA. Group members are invited…
Read MorePromotional Spotlight: Beaver County Times’ Let Us Play
Athletic scholarships for women simply didn’t exist until a senator from Indiana proposed Title IX, which was a portion of the United States Education Amendments of 1972. It said no person…
Read MorePromotional Spotlight: Press Enterprise’s Word Search Book
The Press Enterprise (Bloomsburg) recently released its first advertiser-sponsored Word Search Book. Due to the popularity of the various puzzles that are published each day, the newspaper wanted to offer puzzle enthusiasts…
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