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News of the Week, April 13-17, 2020

Pennsylvania newspapers are united with the communities they serve especially during this difficult time. Visit www.PaCoronaNews.org to read interesting articles from newspapers across Pa. to learn about how communities throughout the state…

Advertising Support: Shout-Outs

Connect with Family and Friends through Social Distancing “Shout Outs” Research company CivicScience recently discovered that more than one-fourth of Americans say they miss gathering with friends the most during this time…

Mastering Remote Advertising Sales – Free Video Training

Last week, the PNA provided a free webinar from Ryan Dohrn, the nationally recognized sales trainer, on how newspapers can master remote sales during this difficult time. If you missed the webinar,…

The Importance of Advertising Consistency Social Media Ads

Numerous studies demonstrate the advantages of maintaining or even increasing ad budgets during times of uncertainty. Advertisers that maintained or grew their ad spending benefited from increased sales and market share during…

The Importance of Maintaining Advertising Consistency

Retain and Earn Advertising To help our members retain and earn as much advertising business as possible, the PNA has developed a marketing sheet that focuses on the importance of retailers maintaining…

Ryan Dohrn

Ryan Dohrn is the founder of media strategy firm Brain Swell Media and the creator of the 360 Ad Sales System taught to over 15,000 ad sales reps in 7 countries. Ryan works…