Promotional Spotlight

Branding • Engagement • Profit

Promotional Spotlight is an addition to Headlines & Deadlines that highlights how PNA members are creatively marketing their products and organizations to better connect with readers and advertisers and generate revenue. Each post highlights a different member and their promotional efforts.

Send your initiatives and promotions to Marketing Director Jane Hungarter, (717) 703-3041.

Promotional Spotlight: Cranberry Eagle’s North Pole Ice Festival

One of the sometimes-difficult aspects to planning a successful event is estimating your audience. This can be tricky to determine in the early years of an event, because you have little ability…

Promotional Spotlight: Chestnut Hill’s Holiday Decorating Contest

Every year, the Chestnut Hill neighborhood in northwest Philadelphia boasts beautiful holiday décor along the Belgian block street of Germantown Avenue. “The business association and the shop owners take great pride in…

Promotional Spotlight: Bucks County Herald’s River Towns Magazine

When the Delaware River Towns Chamber of Commerce approached Joe Wingert, publisher of the Bucks County Herald in the fall of 2018 about creating a lifestyle magazine designed to service their close-knit…

Promotional Spotlight: Billy Penn’s Ultimate Philly Cheesesteak Contest

Some like American cheese. Some prefer provolone. Some eat so much Whiz that it basically flows through their veins. In the end, it doesn’t matter: A cheesesteak is a cheesesteak. But if…

Promotional Spotlight: The Tribune-Democrat’s Johnstown Bridal Showcase

The Tribune-Democrat (Johnstown) recently hosted its 11th annual Johnstown Bridal Showcase at the Frank J. Pasquerilla Conference Center. The event is always held on the Sunday before the Super Bowl – just…

Promotional Spotlight: The Times Old Newsies

On the first Friday of every December, The Times Old Newsies, a group of more than 300 good-hearted volunteers from the community, give up a day of work to stand on street…

Promotional Spotlight: The Citizens’ Voice Readers’ Voice Awards Contest

After 25 years, The Citizens’ Voice (Wilkes-Barre) is bringing back a favorite – the Readers’ Voice Awards Contest. Over a one-month period, readers will have the opportunity to cast their votes…

Promotional Spotlight: The Times-Tribune’s Times Traveler Tours

To expand the brand of The Times-Tribune’s (Scranton) “Times Traveler” pages – a feature that publishes photos of readers in vacation spots holding a copy of the newspaper – The Times-Tribune created…

Promotional Spotlight: Chester County Press’ Valentine’s Day Extravaganza

To further engage its readers and drive traffic to its website, the Chester County Press (Oxford) sponsored a Valentine’s Day Extravaganza contest inviting readers to go online and register to win one…

Promotional Spotlight: Herald Standard’s Be Local Network

In an effort to educate residents and visitors about the importance of thinking, buying, investing and visiting locally-owned, independent businesses to help strengthen the local economy, the Herald-Standard (Uniontown) is marketing…